Raise a toast alcohol-free

Vino Zero has launched in the midst of increasing demand for no-alcohol wines. Intially focsing on the South West, Vino Zero has been established to offer the hospitality industry, specialist retailers and consumers direct premium dealcoholised wines, which truly represent the best of those available.

With one in three consumers now looking for a non-alcoholic option, Vino Zero's mission is to support its sales partners in expanding their choices of premium no and low alcohol. While it's a booming market category, the wine element has been behind the curve. The basis for any good wine is excellent grapes, and no or low wine is no different.

Co-founder Fiona Graham says, "Vino Zero was founded on the simple belief that everybody deserves quality and inclusion. When I personally decided to stop drinking a couple of years ago, it was apparent there wasn't a huge amount of choice in the no and low wine space. We believe that when it comes to alcohol, it shouldn't act as a barrier to the ritual of eating and drinking. Vino Zero is here to demonstrate to the hospitality industry and beyond that an alcohol-free choice is one that can equally serve up quality, taste and experience."

Produced in the Loire, the initial wine launches include a sparkling Sauvignon Blanc, Vigneron Sauvignon Blanc, Sauvignon Blanc, Rose and Chenin Blanc.

Find out more at www.vinozero.co.uk